Selling and tracking information on the Web

Identifying the opportunity

Information has value. But how can publishers realize value from what they put up on the World Wide Web? Today there are two options: Sell ads, or charge users a single-site subscription.

But now advertisers want to track user visits to target their marketing dollars. And consumers are growing tired of having to register -- and even subscribe -- at multiple sites. The Internet is like TV with no ratings -- or a worldwide phone grid with no universal billing conventions.

The solution? A transaction standard that preserves both copyright and a publisher's direct-to-user relationship -- one which recognizes content, not time online, as the fundamental unit of value.

The breakthrough

Clickshare (sm) is the breakthrough service that tracks movements and settles charges for digital transactions -- down to as little as 10 cents per query -- as users jump among multiple unrelated sites on the Internet's World Wide Web.

The Clickshare service removes one of the biggest barriers to the Internet's further evolution by enabling users to conveniently buy personalized information at many sites -- while sparing them the hurdles of multiple passwords, registrations and credit relationships.

Clickshare gives publishers an economic incentive to cooperate in selling information and exchanging users through royalties and referral commissions -- in particular for units of information of a dime's value or less that may be too small to be cost-effective for traditional payment methods. It also allows Internet service providers to participate in revenue streams for information.

Clickshare offers marketers and advertisers an improved way to measure Web traffic across multiple unaffiliated servers, correlated (when permitted by users and participating publishers) to demographic information.

Privacy respected across an open network

Clickshare preserves personal privacy by avoiding any form of centralized names database. Only the user's home-base publisher has records by name of where a user clicks -- and the user can block the use of that information beyond what is required for account billing.

Clickshare requires no special software or hardware for consumers beyond a standard Internet connection and the use of HTTP to obtain digital data -- whether words, sound or pictures. It favors no particular browser; no particular document-formatting standard.

Clickshare is now . . . .

Clickshare is running now. To register, go to the Clickshare TRY IT page now.

Who is behind Clickshare?

Clickshare Corporation is based in Western Massachusetts. The concept and working system come from Bill Densmore, a veteran journalist and newspaper publisher, partnering with David Oliver and Michael Callahan, veteran technologists. (For more, see Who's who at Clickshare ).

We are in negotiation and licensing discussions with publishers, marketing and auditing companies, backbone providers and back-end services, and other key players, with the goal of establishing a widely-used service for micro-transaction settlements on the Web.

GO TO
Clickshare home page / Clickshare Public Information Packet Index and Contacts /
Try Clickshare now

"Clickshare" and "Newshare" are ® registered servicemarks of
Clickshare Corp. and Newshare Corporation, the Internet's first information brokerage.
Copyright 1996, Clickshare Corporation. All rights reserved.

This is the mirror of a page (http://www.clickshare.com/pubpack/flyer.html) last updated
3 September 1996