How Clickshare works -- a non-technical explanation)
step-by-step with a user named "Click"
- Step 0: Click opens an account at Publisher
A through secure off-line channels (completing a registration
process that began online. A becomes Click's Home Publisher.
- Step 1: Click logs in to Publisher A, enters a
personal ID and password, and gets A's home page customized with links
reflecting Click's interests.
- Step 2: Every time Click starts a session, Click
signs in to Publisher A, and can choose links from this custom page,
accessing information at Publisher A, as well as at Publishers
B and C, (other publishers participating in
Clicks to content on A, B, and C are all logged by Clickshare. Click is
free to use any other web site (though access is then not tracked).
- Step 3: Periodically, Publisher A bills Click for
receipt of content at A, B, and C using a rate schedule common to all
three, but a billing schedule developed by A (which may be based purely
on the common rate, or blended with subscription).
step-by-step for Publisher A
- Step 0: A installs Clickshare-enhanced Web primary
or adjunct software on its server. Publisher opens account with Click,
including demographic information, releasable under terms determined by
Click (who may benefit from providing demographics by paying lower rates
- Step 1: When Click logs in to A to begin a session,
A authenticates Click, registers a "profile" of Click to the
Clickshare service, and delivers Click's custom page. This profile
includes service preferences for items such as content selection,
advertising intrusiveness, and prompts for premium charges.
- Step 2: When Click accesses B and C, they each
check with Clickshare to be sure a valid authentication exists for
Click. In return, they are passed Click's preferences.
- Step 3: A charges Click by subscription or by the
page, based on enhanced log records returned in real-time by Clickshare
and delivered at settlement time to A. A also settles accounts with B
and C via the Clickshare clearance service, paying for Click's access to
their pages, being paid by B & C for their users'
visits to A pages, and collecting commissions for having sent
users to B & C. A, B and C pay Clickshare Corp. transaction fees.
- Step 4: A may sell aggregated data of
clickstreams correlated with demographic data (if Click and other users
permit) to advertisers or intermediaries, for marketers to analyze.
step-by-step for the Clickshare Service
- Step 1: At the start of each session, A passes to
Clickshare Click's ID and preference information.
- Step 2: The Clickshare Service validates and
authenticates Click, and passes on Click's universal anonymous user ID
number and preference information to B and C. Clickshare at no time
learns the actual name of user Click.
- Step 3: At least monthly, Clickshare sends to A
records of Click's "page visits" from multiple independent
sites, including session IDs, time stamps, and service class
information, all of which Clickshare has independently accumulated in
- Step 4: Clickshare collects fees from participating
publishers based on number of users and transactions.
Clickshare home page /
Clickshare Public Information Packet Index and
Try Clickshare now
"Clickshare" and "Newshare" are ® registered
Newshare Corporation, the
Internet's first information brokerage.
Copyright 1996, Newshare Corporation. All rights reserved.
This is the mirror of a page (http://www.clickshare.com/pubpack/works.html) last
updated 3 September 1996