In 2002, Felix founded The California Cars Initiative, a nonprofit group that uniquely combines advocacy and technology development. Calcars is an ambitious effort to bring to market the next generation of clean, advanced technology vehicles. The group of entrepreneurs, environmentalists, engineers and citizens is raising awareness about "plug-in hybrid" vehicles (PHEVs). CalCars has focused on advocacy to prove market demand, and on technology development to demonstrate that PHEVs can be extensions of current model lines, using conversions, always with the goal of getting car-makers to build PHEVs.
Felix was founder and CEO of eConstructors, the Palo Alto-based online marketplace for the web design and development industry. He raised the money, built the team of staff and advisors, and conceptualized the technology and interface. It became the world's largest directory of web developers and, at WhoBuiltIt, the only reverse directory revealing the creators of websites.
In 2001, eConstructors.com was acquired by eVincio, a software company based in Research Triangle, NC. The directory is now maintained by Forbess Enterprises in Texas.
Felix has been advising a few startups on strategy, presentation and promotion. He says,
Change is my sweet spot. In my life, I've helped conceptualize, launch and promote about a dozen projects and ventures. Most have involved disruptive technologies that create new mechanisms and markets, supplanting limited, slower or more costly processes -- and many have made a positive difference in society.
I continue talking with people with whom I've clicked, with the idea of joining with or helping to create a team with the experience and resources for a "Mid-Start" -- a sane and sustainable model for that next exciting, important startup .... If you're intrigued, let's talk!