Recent Clickshare press releases

For the latest information on recent developments, or if parts of the Clickshare service are not working: see Clickshare Set Back.

(For an archive of older Clickshare releases as well as recent speeches and presentations, see the Information Center at Newshare Corp.) See also:

The Christian Science Monitor Launches WWW Edition (CSM Press Release).
Clickshare launches search for CEO.
Clickshare in the News for media coverage resulting from these releases.

Clickshare launches Internet's first micropayments service
"Internet Information Utility" delivers commerce a la carte

WILLIAMSTOWN, Mass., Sept. 16 -- Clickshare Corporation's pioneering multi-site, single-ID, Internet micropayment system went live on Friday as users began clicking on -- and paying for -- information online. Purchases from Friday to Sunday by over a dozen first registrants totaled $62.60.

"We're the web's first working multi-site distributed user-management and micropayment service," said Bill Densmore, Clickshare's chairman. "Now publishers can charge for valuable information on the Internet, rather than giving it away."

"Now that 'The Internet's Information Utility' (sm) is up and running," said Felix Kramer, Clickshare marketing director, "we'll finally see whether people will buy information by the click."

Typical articles from a test archive of domestic and international articles from The Christian Science Monitor were "Ground Personnel: Gap in Airport Security System" and "Africa South of Sahara boasts dictators and wide political freedom" (daily indexes $0.10, articles $0.25). Lead story in the entertainment industry intelligencer Studio Briefing ($0.50) was "Job Jitters at Turner" (as the merger with Time Warner proceeds). And the American Reporter, the Internet's first digital daily, also $0.50, featured its worldwide Pinkerton Risk Assessment, and an exclusive report on "Pollution by Super-Size Hog Farms Feared Across Illinois."

Clickshare allows users to have a single ID and password yet gain access to multiple web sites. It uses the company's proprietary Digital Calling Card (sm) technology to track user movements and settle charges. Its software is a server add-on, not a user application.

Users can now sign up once, give a credit card online or offline, log in once per session, and, while preserving their privacy, buy information -- for a dime from one place, a quarter from another unrelated site. At the end of the day, they get an email summary of where they've been and what they've bought. And the purchases show up on their next credit card statement.

"Soon, charges may be on phone, cable, newspaper or Internet Service Provider bills," said Densmore. On the Clickshare web site, publishers can now see samples of aggregated bills, where revenue streams are shared between publishers and service providers.

"Clickshare is designed to scale to a very large number of users and a very high volume of transactions using a distributed architecture, including no single centralized database of users," said Dave Oliver, Clickshare managing director - technology.

"What we want to do has been difficult," said David Creagh, electronic publishing manager at the Christian Science Monitor. "Clickshare makes it easy. We're starting with demonstration content to prove it all works, because we've not completely resolved pricing and other issues. We want e-Monitor users to be able to register once, be re-authenticated transparently, and then have their mouse trails be captured and then streamed to our traffic report vendor, our auditor, and the transaction people. One data stream, low overhead. Clickshare is the only product that allows us to do this."

Next, Clickshare will sign up additional content providers, link with strategic partners, and recruit an experienced management team. The privately held company was founded in 1995 by Densmore, a veteran journalist, Oliver, a networking expert, and Michael Callahan, a mathematician and software developer.

More information is on the web at or by sending blank email to <>.


Felix Kramer
, Kramer Communications, 212/866-4864 <>
or Bill Densmore or Lynn Duncan, 413/458-8001 <>
Dave Creagh, The Christian Science Monitor, 617/450-2865 <>.

Christian Science Monitor to Adopt Clickshare for
Internet Audience Measurement, Transactions

BOSTON, Mass., May 6-- The Christian Science Monitor has decided to use the Clickshare Access and Payment Service on its new Web site, initially for audience measurement, with microtransactions to follow.

The 87-year-old national daily newspaper, whose coverage of the war in Bosnia just won the paper its sixth Pulitzer Prize, plans to launch its presence on the Internet's World Wide Web later this month. The URL will be <>.

Dave Creagh, electronic publishing manager of the Monitor, said, "We are very impressed with this technology and its implications. The fit between its capabilities and our needs is a very good one, and we feel that Clickshare will soon set the standard for allowing transaction-based pricing on the Internet. Clickshare is a very agile, progressive group which is very willing to work with audit vendors to provide us with a single toolset to measure traffic flow, create payment information, and generate highly sophisticated site audits for our advertisers."

"For The Monitor, Clickshare will produce third-party auditable user data, designed to be acceptable to the Audit Bureau of Circulations and other parties interested in getting accurate reports of website traffic," said David M. Oliver, Clickshare's Managing Director-Technology.

Clickshare Chairman Bill Densmore said, "Clickshare enables users to click anywhere, then pay with one bill."

Clickshare gives users a "digital calling card" allowing them to log in once, and charge purchases from publishers at many websites to a single account. It provides multiple revenue streams for publishers and others who have billing relationships with online users. It also tracks visits to advertiser-supported pages and supports authentication for "intranets".

Multi-site user authentication is now operational. The micropayment service, enabling the sale of information for as little as a dime per click, is in testing.

The Monitor announcement is one of a series of partnerships Massachusetts-based Clickshare Corp. will announce in the near future.


Felix Kramer
, Kramer Communications, 212/866-4864 <>
or Bill Densmore or Lynn Duncan, 413/458-8001 <>
Dave Creagh, The Christian Science Monitor, 617/450-2865 <>.

Clickshare Closes In On Internet Microtransactions and Measurement

WILLIAMSTOWN, Mass., March 18-- Two publishers have begun trials of a unique technology allowing Internet micropayments by the click, said Clickshare Corp. Monday.

The Clickshare Access and Payment Service gives users a "digital calling card" allowing them to charge purchases from publishers at many websites to a single account. It also tracks visits to advertiser-supported pages and supports authentication for "intranets".

Initial publishers are:
* Studio Briefing, a daily entertainment industry news intelligencer.
* The writer-owned American Reporter calls itself the Internet's first digital-only daily.

Multi-site user authentication is now operational. Customers starting at Clickshare Try It can register at either Web site, which becomes their "home". They can then use the other site during a session without being prompted for an ID or password.

"Soon we'll be able to offer publishers a new revenue stream -- selling each others' information for as little as a dime per click, seamlessly exchanging royalties," said Bill Densmore, Clickshare chairman and CEO. "Clickshare creates the opportunity publishers have been waiting for -- the ability to get paid."

Customers make payment arrangements off-line, so no credit information crosses the Internet. During the second quarter of 1996, after testing of the micropayment settlement infrastructure ends, users will be able to buy pages from multiple sources, with publishers getting aggregated sales information and users getting periodic single-account billing from their home publisher.

"We've been careful not to announce 'vaporware'. Though we're still in development, we're far enough along -- technically and with potential strategic partners -- to present Clickshare as an option for online businesses," added Densmore.

Clickshare's focus on microtransactions (purchases of information, software "applets," and other data typically priced under a few dollars ) means it is complementary, not competitive, to other e-cash systems, said Densmore.

"Clickshare, operating across multiple unrelated sites, working with any browser, and requiring no central database, also provides an ideal verification utility to track web audiences for advertiser-supported pages, with low impact on personal privacy," says Densmore.

Massachusetts-based Clickshare was spunoff from Newshare Corp. in December. It is privately funded and is in negotiation with strategic equity partners.


Felix Kramer, Kramer Communications, 212/866-4864 <>
or Bill Densmore or Lynn Duncan, 413/458-8001 <>

Newshare Corp. Joins Ad Industry's Interactive Alliance;
Says Its Clickshare System Will Support "CASIE" Guidelines

WILLIAMSTOWN, Mass., Nov. 13 -- Newshare Corp., developer of the Clickshare tracking and transaction system, said Monday it had joined the Interactive Alliance, an advertising-industry consortium developing Internet audience-measurement standards.

The company also said it will support privacy and other guidelines contained in an industry white paper developed by the Coalition for Advertising Supported Information and Entertainment (CASIE). CASIE's members control the majority of the $150 billion U.S. advertising market.

"The addition of Clickshare adds strength to The Interactive Alliance," said Marshall L. Snyder, executive vice president, Arbitron NewMedia and an alliance founder. "Their business proposition has the potential to generate large numbers of identified web users."

Newshare Corp. is alpha-testing its Clickshare system, which enables Internet publishers to cooperate in generating and sharing content revenues. The absence of a micro- transaction information standard has prevented many publishers from using the World Wide Web so far.

Under Clickshare, each consumer chooses a most-trusted publisher to whom to identify himself/herself and Clickshare will never see the names. That publisher and user determine how the user's name and demographic information may be used.

Simplifying information access

Clickshare enables the anonymous tracking of individual users as they jump among unrelated Internet sites, and offers a facility to settle information transactions down to as little as 10 cents. Clickshare requires no special user software and simplifies user access to information by rendering multiple registration at Web sites unnecessary.

"The Interactive Alliance has already brought together so much of the industry in acknowledging common principles, it will make our job easier to bring about publisher cooperation," said Bill Densmore, Newshare's president. "And the CASIE working group principles strike a laudable balance among marketing requirements for a user census, the consumer's need for ease-of-use and democracy's need to assure personal privacy."

CASIE is a joint project of the Association of National Advertisers and the American Association of Advertising Agencies with the support of the Advertising Research Foundation. It seeks to define a universal standard for third- party verification of audience claims by Web publishers which gathers uniform usage data about individual users, while respecting their privacy.

"Audience measurement efforts which adhere to the CASIE principles should help grow interactive media and benefit all those involved, including advertisers, media buyers and sellers," said Judy Black, senior partner and director of the BJK&E Interactive Group and also the chair of the CASIE research subcommittee.

What is the Alliance?

The Interactive Alliance is working to assemble the most comprehensive and definitive ongoing database on worldwide interactive media use. It was formed in 1995 by Next Century Media Inc., and The Arbitron Company. Other consortium members, in addition to Newshare Corp., now include Interse, McCollum Spielman Worldwide and MarketCast.

The Audit Bureau of Circulations and its technical support affiliate, WebTrack, have agreed to be participants in the work of The Alliance. Representatives of over 40 other industry organizations have agreed to participate as alliance advisors.

"Clickshare and The Interactive Alliance share a philosophy of cooperatively lifting the Interactive lake to raise all ships," noted Bill Harvey, president and CEO, Next Century Media. "It turns out that the Internet, which arose like topsy with no central direction, can become a more valuable business for content providers and advertisers by the same process of decentralized collaboration."

The advertising and publishing industries are struggling to reach a technology and consensus for the measurement and tracking of World Wide Web usage. The Newspaper Association of America has convened a Nov. 14 summit in Dallas so that major publishers and system vendors can discuss audience measurement principles. Newshare is among invited participants in the summit.

About the participants

Newshare Corp. was founded in September 1994 by a veteran publisher, a university technologist and a marketing executive as the Internet's first news brokerage, with a goal of building a free market for digital information among independent publishers and their users. Its first product is Clickshare. Williamstown, Mass.-based Newshare is privately funded.

Next Century Media Inc. is a team of advertising and media-research executives committed to maximizing the effectiveness of Interactive media worldwide for advertisers, agencies, network operators, content providers and consumers. Next Century Media clients include advertisers and agencies collectively representing over $23 billion in annual advertising investments, plus a large number of network operators.

Arbitron NewMedia, a unit of the Arbitron Company, was established in 1994 to provide a wide range of survey research, consulting and methodological services to the cable, telecommunications, direct broadcast satellite, online and new media industries. The Arbitron Company is a media information firm providing services to broadcasters, advertisers and agencies. The Arbitron Company is a division of Ceridian Corp.

The Newshare document, "Key Points About Clickshare, CASIE and Audience Measurement," is available at:
The "CASIE Guiding Principles of Interactive Media Audience" are available at:

Newshare: Press inquiries to Felix Kramer, Marketing Director, (212) 866-4864 <>
Other inquiries to Bill Densmore, President, (413) 458-8001 <>
Arbitron NewMedia: Thom Mocarsky, (212) 887-1314.
Next Century Media: Bill Harvey, (914) 255-2222 or (415) 331-0389.


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